From Zero to 600 Clients: How Ken Pozek Built a $400M Real Estate Business Using Content That Converts

What would you do if you had to start your real estate business from scratch… in a brand-new city… knowing absolutely no one?

That was Ken Pozek’s reality when he moved from Michigan to Orlando.

No sphere. No referral base. No local reputation.

Just a camera, a strategy, and a belief that content could replace cold calling, door knocking, and begging for leads. Fast forward to 2025.

Ken and his team helped 600+ clients and closed over $400,000,000 in sales by building a content engine that attracts, nurtures, and converts at scale.

His ecosystem now reaches 370,000+ subscribers and followers across platforms, not counting their massive newsletter audience.

And none of it happened by accident.

In this Masterclass, Ken is pulling back the curtain on how he built a location-based real estate media company that now drives the majority of his team’s business, hiring, and brand authority.

This is not about going viral.

This is about building a machine that produces clients on repeat.

What you’ll learn:

How Ken used YouTube, Instagram, and short-form video to dominate a market he was brand new to

The exact content framework his team uses to attract buyers and sellers without chasing leads

How he turns views into conversations and conversations into closings

The systems behind producing content at scale without burning out

How he built a recognizable brand that recruits talent and converts at a higher level


If you are tired of buying leads, chasing agents for referrals, or feeling invisible in your market, this Masterclass will show you what it looks like to own the attention instead of renting it. Ken didn’t just build a real estate team.

He built a media company that happens to sell real estate.

And on January 29 at 2 PM EST, he’s breaking it all down for you.

Date: January 29, 2026

Time: 2 PM EST

Location: Zoom

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