Is the 28 % Rule Still Valid for Homebuyers?

Is the 28 % Rule Still Valid for Homebuyers?

September 29, 20253 min read

When planning to buy a home, many people turn to simple “rules of thumb” to guide them. One of the most popular is the 28 % rule: your monthly housing costs (mortgage, taxes, insurance, etc.) should not exceed 28 % of your gross (pre-tax) monthly income.

Over time, that rule was extended into the the 28/36 rule:

  • Keep housing costs under 28 % of gross income

  • Keep all debt obligations (including housing) under 36 %

This framework has helped generations of buyers stay within financially safe limits. But in today’s market — with high home prices, rising taxes, insurance, and interest rates — is the 28 % rule still useful? Let’s dig in.


Why the 28 % Rule Became Popular

  • It’s simple and easy to remember.

  • It balances having a "big enough" home without overextending financially.

  • It gives lenders a benchmark to assess affordability and manage risk.

  • It helps prevent becoming “house-rich but cash-poor,” where homeowners struggle with non-mortgage expenses.

Over the years, many lenders used guidelines like 28/36 when underwriting mortgages, though with variations and exceptions.


What Has Changed: Why It’s Harder to Stick to 28 %

Several market pressures make the 28 % target tougher to hit today:

  • Higher home prices. Median prices have surged in many markets, pushing buyer budgets upward.

  • Rising interest rates. Even a small bump in rates increases payments significantly, making housing costs a larger share of income.

  • Increased taxes and insurance. Property taxes and homeowners insurance have climbed, adding to monthly housing expenses.

  • Other debts and expenses. Student loans, car payments, medical costs, and lifestyle spending reduce flexibility.

Because of these, many buyers find staying under 28 % feels unrealistic — especially in competitive or high-cost areas. Some buyers and experts informally use more lenient ratios like 30–35 %.

Still, that doesn’t mean the 28 % rule is useless — rather, it needs context.


How the 28 % Rule Still Adds Value

Even if it’s harder to hit exactly 28 %, the rule continues to serve as a benchmark for financial safety. Here’s how:

  • It gives you a warning flag if your projected housing costs are significantly over 28 %.

  • It builds in cushion for unexpected expenses, future tax or insurance increases, or periods of lower income.

  • It pairs well with the back-end debt ratio to keep all debt obligations under control.

  • It encourages conservative planning by forcing trade-offs — smaller home, larger down payment, lower-cost location, etc.

In many cases, if your numbers are slightly above 28 %, lenders may still approve your loan if you have strong credit, reserves, or other compensating factors.


What to Use Instead (or Alongside) the 28 % Rule

Because one size rarely fits all, here are a few ways to modernize your affordability guideline:

  1. Use flexible percentages: Some financial advisors now lean toward 30–35 % for housing in today’s markets.

  2. Emphasize debt-to-income (DTI): Keep all debts (housing + other obligations) within a threshold (often 36–43 % depending on loan type and credit profile).

  3. Stress test your budget: Run scenarios — if insurance or taxes go up 10 %, or your income dips, can you still manage?

  4. Leave breathing room: Reserve a margin for savings, emergencies, maintenance, and lifestyle costs.

  5. Work with a mortgage advisor: They can run real scenarios, consider your credit, reserves, and market variables — not just simple rules of thumb.


Bottom Line

Yes, the 28 % rule still has value — but it’s not a perfect, hard-and-fast law. In today’s real estate and interest rate climate, it’s often more of a guideline or benchmark rather than a strict limit.

If you find yourself above 28 %, that doesn’t automatically mean a home doesn’t make sense — but it does call for careful analysis, conservative planning, and stress testing.

If you want help running your own numbers (housing cost vs. income vs. debt), a mortgage advisor can help you check whether a home purchase is financially safe for you — not just by a universal rule.


Sources:

Ryan Speltz | Creator of High-Impact Content for Real Estate and Mortgage Pros

Ryan Speltz is a bold voice in the world of mortgage, mindset, and motivational content. He helps real estate agents and loan officers stand out online and close with confidence. As the creator behind Rebel Scripts, Ryan brings raw, relatable storytelling to an industry full of copy-paste content. His posts aren’t just scroll-stopping. They’re Built-To-Last.

Whether he’s calling out the myths in the mortgage game, challenging limiting beliefs, or making content creation feel simple again, Ryan’s mission is clear: empower the people behind the deals. With roots in the mortgage world and a gift for story-driven strategy, he helps modern real estate and mortgage pros turn attention into action with short-form content that hits.

Ryan Speltz

Ryan Speltz | Creator of High-Impact Content for Real Estate and Mortgage Pros Ryan Speltz is a bold voice in the world of mortgage, mindset, and motivational content. He helps real estate agents and loan officers stand out online and close with confidence. As the creator behind Rebel Scripts, Ryan brings raw, relatable storytelling to an industry full of copy-paste content. His posts aren’t just scroll-stopping. They’re Built-To-Last. Whether he’s calling out the myths in the mortgage game, challenging limiting beliefs, or making content creation feel simple again, Ryan’s mission is clear: empower the people behind the deals. With roots in the mortgage world and a gift for story-driven strategy, he helps modern real estate and mortgage pros turn attention into action with short-form content that hits.

Instagram logo icon
Youtube logo icon
Back to Blog
company logo
The High Desert Group Logo

Social Media Links

Contact Us

(727) 914-9397

447 3rd Avenue North Suite 210

Copyright 2025. All rights reserved. Equal Housing Opportunity | Equal Housing Lender

Creative 1st Mortgage, LLC NMLS #2614631 is your online resource for personalized mortgage solutions, fast customized quotes, great rates, & service with integrity.

Your broker or loan originator may have additional Terms of Use relating to your use of this website.

For more information, please contact your broker or loan originator at the email or phone number at the top right of the page.

Creative 1st Mortgage, LLC | NMLS# 2614631 | Licensed in AL, FL, KY, MN, TN, TX | 727-914-9397 | [email protected] | 447 3rd Ave N #210 Saint Petersburg, FL 33701 | Equal Housing Opportunity | Pursuant to the requirements of Section 157.0021 of the Mortgage Banker Registration and Residential Mortgage Loan Originator License Act, Chapter 157, Texas Finance Code, you are hereby notified of the following: CONSUMERS WISHING TO FILE A COMPLAINT AGAINST A MORTGAGE BANKER OR A LICENSED MORTGAGE BANKER RESIDENTIAL MORTGAGE LOAN ORIGINATOR SHOULD COMPLETE AND SEND A COMPLAINT FORM TO THE TEXAS DEPARTMENT OF SAVINGS AND MORTGAGE LENDING, 2601 NORTH LAMAR, SUITE 201, AUSTIN, TEXAS 78705. | COMPLAINT FORMS AND INSTRUCTIONS MAY BE OBTAINED FROM THE DEPARTMENT’S WEBSITE AT WWW.SML.TEXAS.GOV

. A TOLL-FREE CONSUMER HOTLINE IS AVAILABLE AT 1-877-276-5550. THE DEPARTMENT MAINTAINS A RECOVERY FUND TO MAKE PAYMENTS OF CERTAIN ACTUAL OUT OF POCKET DAMAGES SUSTAINED BY BORROWERS CAUSED BY ACTS OF LICENSED MORTGAGE BANKER RESIDENTIAL MORTGAGE LOAN ORIGINATORS. A WRITTEN APPLICATION FOR REIMBURSEMENT FROM THE RECOVERY FUND MUST BE FILED WITH AND INVESTIGATED BY THE DEPARTMENT PRIOR TO THE PAYMENT OF A CLAIM. FOR MORE INFORMATION ABOUT THE RECOVERY FUND, PLEASE CONSULT THE DEPARTMENT’S WEB SITE AT WWW.SML.TEXAS.GOV

Privacy Policy